Girlguiding UK anmd the Scout association Essay

Girlguiding UK anmd the Scout association - Essay Example The campaign is a cause-based online advocacy that will require technological resources to run the campaign smoothly and effectively without any hassles. For this purpose, some funding will be required to spread the message in targeted areas. The campaign messages will usually signify the financial benefit that youth may acquire from collecting junk material from homes or communities, and the way these junk materials can be turned into useful items, such as soda cans into pencil jars, oilcans into dustbins, newspapers into bags, etc. The campaign will only use online platform, particularly social media, such as Facebook and Twitter to spread the message to youth registered with the Scout Association and Girlguiding UK who will then become ambassadors of the campaign to spread message to several other individuals in the same communities and societies. The Association will also create official pages of the campaign that will have small quizzes, games, etc to influence youth. One of the major key performance indicators will be participation of youth on social media pages that will allow the Association to determine level of reach among the targeted audience. The second key indicator will be the amount of funding that Associations will acquire by collecting and selling junk material. The Association (Girlguiding UK, 2013; The Scout Association, 2013) has a reasonable number of trained teaching and non-teaching staff that is one of its strengths. Besides, the Association’s centres are located at different locations that are accessible for youth as well as their parents conveniently. Ample of learning resources is available in the form of human and learning resources at these centres. Despite of many campaigns, one of the major weaknesses of the Association is lack of community involvement that has not allowed the association leadership to achieve its targets fully in the past (World Scout Bureau, 1998, pp.